CHOGORI / COLLECTION 01

BUILT FOR THE PURSUIT

Graphic apparel inspired by the world's great mountains.

K2 Heavy Tee

Made for the outdoors

Built for the next adventure

Inspired by the unforgiving heights of K2, the world’s second-highest mountain. Built for the pursuit, this design represents resilience, ambition, and the relentless drive to reach beyond the limits.

$39.99

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Matterhorn Heavy Tee

Made for the outdoors

Built for the next adventure

Inspired by the striking silhouette of the Matterhorn, this design captures the spirit of alpine exploration and timeless mountain heritage. Built for the pursuit, it represents precision, resilience, and the drive to rise above.

$39.99

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CHOGORI / WHO WE ARE

WE ARE BUILT BY THE MOUNTAINS.

CHOGORI is a clothing brand built around the pursuit of the world's great mountains.

Named after Chogori — the Balti name for K2 — we draw from the places, people, and culture surrounding high-altitude exploration. Our clothing is a way to carry that spirit beyond the mountain.

We create graphic apparel with the character of expedition gear and the perspective of modern fashion — pieces made to be worn far beyond the trail.

Remote alpine peaks beneath an expedition sky

PURSUIT

Always moving higher.

CRAFT

Built with intention. Designed to endure.

MOUNTAINS

Inspired by the places that demand more from us.

A COMMUNITY IN THE MAKING

JOIN THE PURSUIT

Get early access to new releases, help shape upcoming designs, and receive recommendations based on what you like.

01 / ACCESS

EARLY ACCESS

Be the first to see and shop new CHOGORI releases.

02 / INPUT

SHAPE THE DESIGNS

Vote on upcoming graphics, colors, mountains, and future products.

03 / FIELD NOTES

PERSONAL RECOMMENDATIONS

Get product recommendations based on the styles and mountains you are interested in.

No spam. Just new designs, mountain stories, and CHOGORI releases.

EXPEDITION · HERITAGE · ALPINE CULTURE · RESPONSIBILITY

THE MOUNTAIN FUND

Every mountain inspires a story. Every mountain deserves something back.

A portion of every CHOGORI sale from each mountain collection supports conservation and community efforts connected to the landscapes that inspire us.

K2

KARAKORAM RANGE · PAKISTAN

Protecting the Karakoram Our K2 collection supports conservation in Central Karakoram National Park, protecting its glaciers, wildlife, and mountain landscapes. A PORTION OF EVERY SALE SUPPORT THE KARAKORAM →

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EVEREST

HIMALAYAS · NEPAL

Supporting the Everest Region Our Everest collection supports the Himalayan Trust and its environmental and community work throughout the Everest region. A PORTION OF EVERY SALE SUPPORT THE EVEREST REGION →

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MATTERHORN

SWISS ALPS · SWITZERLAND

Protecting Alpine Nature Our Matterhorn collection supports Pro Natura's work protecting Swiss biodiversity, wildlife, and natural landscapes. A PORTION OF EVERY SALE PROTECT SWISS ALPINE NATURE →

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